We dare you to

X.Y.0.1. is a boutique management consultancy. Through strategic brand management and technology leadership, we create the brands of tomorrow. Together with you.

Brand is everything. Simple, not easy.




We work with ambitious companies. No matter who you are or where you are going.
Together we test, develop and implement, we try and fail. We challenge the established truths, drive transformation processes and uncover unique growth opportunities for you and your company.

We help you define what you should, or shouldn’t, be doing. Together we develop new holistic concepts and strategies with one ultimate goal: creating the brands of tomorrow.  We define your identity, build the strategy, and the technology that will enable and future-proof your organization.

Are you one of those who see transformation and change as a means to achieve greater success, and are not afraid of changing the status quo? Then we should be working together.

Teknologi Merkevareledelse Strategi


Who are we, and what do we do?
Here is a selection of our cases, thoughts and updates from us at X.Y.0.1.


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Global thoughts, local application.

Transformation and branding leaders, paired with IT and business strategists, trend and foresight experts and IP legal minds give you a truly global team with vast international experience.

Collectively we have worked with transforming businesses in more than 30 countries and our network spans from Singapore to Oslo, and from London to New York.


Meet our core team:

Find us on LinkedIn

Get in touch

Robert Leinders-Krog
ceo | principal brand management & strategy

Carina Åkredalen
partner | principal digital & design

Jesper Kreiborg
partner | principal venture & technology

A small team with global reach

Brand Management, Technology & Strategy

We combines the power of brand and technology with the agility and speed of a startup. Together we create the brands of tomorrow. 


Contact us

Our roots are Scandinavian, our headquarters in Oslo, Norway. The reach of our network, and range of our expertise is global.

Do send us your thoughts, challenges or requests. Or simply come by for an espresso at our offices. We’re looking forward to hearing from you!


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